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Value creation is increasingly being recognized as a better management goal than strict financial measures of performance, many of which tend to place cost-cutting that produces short-term results ahead of investments that enhance long-term competitiveness and growth. As a result, some experts recommend making value creation the first priority for all employees and company decisions. If an organization puts value creation as its priority, then the managers will know where and how to grow and they will even deploy the capital better than their competitors and finally, the organization would be able to develop more talent than its competitors. The consistent alignment of actions and capabilities with the customer value proposition is the core of strategy execution and it provides competitive differentiation. Presently, business organizations operate in all areas through people. It is their contribution that determines success and their skills and knowledge which need to be cultivated in order to create a competitive advantage. This book has 42 Chapters classified into two sections; namely, HRM and Marketing.
The Human Resource Section has mainly covered the Model for Reinforcing HRM in Organizations; Association of Employer Branding and HRM, Balancing Two Ps of Life for Career Growth; Emotional Intelligence Radar for Indian School Students; Employees` Social Responsibility; Job Performance and Job Satisfaction; Organizational Change Management; Knowledge Management and Learning Organizations. The Marketing Section has mainly covered the Impact of Advertising on Consumer Purchasing Behavior; Influence of Pharmaceutical Product`s Brand Name on Doctors Prescriptive Behaviour; Food Neophobia and Variety-Seeking Tendency; Brand Loyalty and Brand Cult; Customer Loyalty Management Model for Banking Industry; Effect of Sonic Branding on Purchase Behaviour; Determinant of Choice of Tourist Destination; Visitors` Priorities for Organized Apparel Stores; Retail Model for Indian Telecom Industry.The Marketing Section has mainly covered the Impact of Advertising on Consumer Purchasing Behavior; Influence of Pharmaceutical Product`s Brand Name on Doctors Prescriptive Behaviour; Food Neophobia and Variety-Seeking Tendency; Brand Loyalty and Brand Cult; Customer Loyalty Management Model for Banking Industry; Effect of Sonic Branding on Purchase Behaviour; Determinant of Choice of Tourist Destination; Visitors` Priorities for Organized Apparel Stores; Retail Model for Indian Telecom Industry.The basic objective of compiling this book is to disseminate the knowledge generated at this platform, so that it can be utilized by the professionals in their respective areas.
ISBN - 9788174469281
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Pages : 326
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