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The second title of the two book series, focuses on the critical aspects of management, that are important for any small business including, strategy, organisational structure, operations, human resource management, marketing, and financial management issues.
- In the backdrop of the current tourism business scenario and government policy, the introduction builds a strategy which will encourage private enterprise.
- The reader is guided to build a sense of direction for the business by developing vision and mission, identifying competitors and customers, discussing steps to design a strategy and detailing the process of market research, segmentation, targeting and positioning for small tourism firms.
- It discusses the 7Ps of tourism marketing in detail, dealing with product, price, place, promotion, physical evidence, people and process. The authors creatively weave an important 8th P of tourism marketing Partnering, a key element of any small tourism company.
- The book showcases marketing efforts of a successful merchandiser, a tour guide, a bed & breakfast operator, a safari operator, MPTDC and an event management company.
- Detailed segments on human resource requirements; selection of location and design of premises; financial planning; use of IT to advantage; inputs for developing a website; a discussion on responsible tourism and some useful tips for success make the book complete.
ISBN - 9788191014204
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Pages : 234
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