0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  Applied Aspects of Educational Technology
 

Applied Aspects Of Educational Technology

by Er. Raman Gupta, Er. Deepali Gupta, Dr. L. N. Mittal

  Price : Rs 410.00
  Your Price : Rs 360.80
Discount
12
In Stock
  Description: This book consists of Recent 17 Indian Case Studies. The book is for the students of B.Com., M.Com, B.B.A., MBA and other professional courses. Mainly the book covers the principles on the basis of Advertising. The book has been divided into three parts.Unit I “ Basics of Advertising. In addition to the above three parts the book also has a separate section ADDITIONAL CASE STUDIES.Advertising Glossery also given at the end of the book. The book has been written keeping in mind the curriculum requirements as per the different syllabus of Indian Universities. The book is printed in double colour with good quality of paper and beautiful get up.
Contents: Introduction to Adverstising | Role of Advestising in Marketing Mix | Advertising as a Communicaion Tool | Types of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects of Advertising in India | Ethical Issues in Advertising | Advertising Standards Council of India | Surrogate Advertising in India | Comparative Advertising in India | Additional Case Studies | Advertising Glossary ISBN 812194001X
 


Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
12%
Applied Aspects of Educational Technology
by Er. Raman Gupta, Er. Deepali Gupta, Dr. L. N. Mittal
12%
Applied Aspects of Educational Technology
by Er. Raman Gupta, Er. Deepali Gupta, Dr. L. N. Mittal
Books of Similar Interest
22%
The Complete Art of Guild Wars: ArenaNet
by Created by ArenaNet and NC Soft
22%
The School For Good And Evil (1) Âmovie Tie-in Editionã
by Soman Chainani
13%
Consumer Behaviour
by Sontakki, C.N.
Vintage Tattoos
by Carol Clerk
22%
The Puffin Keeper
by Michael Morpurgo
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection