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This MBA level book offers a managerial perspective of strategic management, which the authors define as the task of creating organizations that generate value in a turbulent world. It covers all core areas of the subject in depth and is written in an accessible style and drawing on numerous examples... Moreof leading companies. Table of contents : · Managing Strategically · The Fundamentals of Strategic Management · The Competitive Environment · Financial Markets · Internal Analysis: Managing Competences, Costs and Knowledge · Creating Future Direction · Business Level Strategy · Corporate Level Strategy · Managing Innovation and the Dynamic Scope of the Firm · Leading Organizational Change · Designing Organizational Architecture · Measuring Organizational Performance · Corporate Governance · Strategic Management in Transition Glossary Index Market Description : The book is designed to meet the needs of MBA and Executive MBA students taking a capstone or core course on strategic management. It may also be used in advanced courses at better universities. About Author : Peter FitzRoy is a Professor in the MBA Program at Monash University in Melbourne, Australia, where he has taught Strategic Management for several years. He has held appointments at a number of institutions including Columbia University, the University of Illinois, the Manchester Business School, the Wharton School of the University of Pennsylvania, the University of Waterloo and Purdue University. He also has extensive experience in lecturing on management development programs in Asia, Australia, the UK and the US. He is actively involved in the Strategic Management Society, and served for many years on the editorial board of the Strategic Management Journal. James (Mac) Hulbert is R. C. Kopf Professor at the Graduate School of Business, Columbia University. He has also taught or held visiting positions at prestigious institutions across the world including Washington University, UCLA, Fundacao Joao Pinheiro (Brazil), Monash University, University of Grenoble (France), The China Europe International Business School (Shanghai) and London Business School. He has served for many years as Faculty Director of Columbia’s highly regarded Sales Management and Marketing Management Programs. Mac has served as Director of several companies and not-for-profits, and is currently Chairman of Vantage Point Associates, a New York-based consulting group
ISBN : 9788126512805
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