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This is a unique book that offers readers guarantees that they will be more liked by more people and as a result be more persuasive more..if they take on board some easy ‘can-use-today’ tips. It is based on 30 years’ study of persuasion and influence by an expert in psychology and sales. It is anecdotal, solidly researched and will have you laughing out loud. You will make more money, save money and get you own way more often as a result of reading this book. Table of contents : Preface · The Starting Point - People, Beliefs and Relationships · How Persuasion and Influence Work · Overcoming Objections and Negotiation · People are Different · Why People Buy What they Buy · Business, Motivation and Doing Something about it Appendix Philip`s Desiderata Index Market Description : · Business people, particularly those in marketing and sales functions About Author : Philip Hesketh is a psychology graduate from Newcastle University and a sales graduate from Procter & Gamble. In 1986 he was creator, Managing Partner and New Business Director of Advertising Principles, an advertising agency that continues to build on its first sixteen years of consecutive growth to a a£48m business. Having spent his entire working life studying and practicing persuasion and influence, Philip is now a speaker on `The Psychology of Persuasion`. He has a potent mix of thought-provoking, well-researched, persuasive techniques and his own highly entertaining, unique brand of humour.
ISBN : 9788126507481
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