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EDISON ON INNOVATION: 102 LESSONS IN CREATIVITY FOR BUSINESS & BEYOND

	Edison On Innovation: 102 Lessons In Creativity For Business & Beyond by Alan Axelrod
	Price : Rs 325.00
	Your Price : Rs 276.25

In this fascinating exploration of one of the most celebrated and innovative minds, best-selling author Alan Axelod cuts through the myths and reverence surrounding Edison`s "genius" to show how the inventor was, in fact, an ordinary man who created extraordinary work. While many of us believe that creativity, like genius, is something that just happens by chance or destiny, Edison`s life demonstrates that creativity of the very highest order can indeed be summoned up at will, and even reduced to a reliable working methods and set of principles. In contrast of many creative prodigies, Edison worked by "open" methods, making his processes relatively easy to study and emulate. Using Edison`s own diaries, papers, and modern studies of his work, Axelrod draws out time-based principles that can be applied by even the least creative among us. Edison on Innovation presents 102 key.
ISBN : 9788126519576

Pages : 192