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Business Marketing, 3/e

	Business Marketing, 3/E by Krishna K Havaldar
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This book (earlier known as Industrial Marketing) focuses on decision making in various
business-to-business scenarios. A valuable resource for undergraduate and
postgraduate students of management and commerce, it also serves as reference
material for practicing managers in this field. This edition has been made up-to-date by
integrating new insights into the subject, which are a result of new research undertaken
since the publication of the previous edition.
ISBN - 9780070083257

Pages : 572

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