Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Sociology

GLOBALIZATION ON THE GROUND: Media and the Transformation of Culture, Class, and Gender in India

	Globalization On The Ground: Media And The Transformation Of Culture, Class, And Gender In India by Steve Derne
	Price : Rs 695.00
	Your Price : Rs 625.50

Unlike élite middle-class Indians, ordinary Indian men are selective in their acceptance of new meanings introduced by cultural globalization. In Globalization on the Ground: Media and the Transformation of Culture, Class, and Gender in India, Steve Derné argues that the effects of globalization on existing cultural values differ among social groups. The non-élite middle class in India, for whom globalization has brought little change in economic position and opportunities, has resisted changes to existing ideas about family, marriage, and gender relations. The book suggests that the non-élite middle class accepts only those meanings which can be layered on top of existing meanings that support obdurate social structures, thereby reiterating existing social stereotypes. So, the newly available Arnold Schwarzenegger films intensify the association of violence with masculinity, and foreign pornography incites new means of expressing male dominance.

The book also considers how globalization has transformed class and gender in India. Derné argues that with globalization, class identities are defined more by transnational contexts than within bounded nations, are based more on shared patterns of consumption than shared positions in the economy, and are increasingly defined by gender relations.

ISBN - 9788178298269

Pages : 244

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

Tantra and Technology: Practicing Wonder in Daily Life (Eat, Walk, Love, See)
by Steve Derne

10%

GLOBALIZATION ON THE GROUND: Media and the Transformation of Culture, Class, and Gender in India
by STEVE DERNE

Books of Similar Interest

18%

Social Psychology 12/e
by Robert A. Baron

20%

Identification Papers
by Fuss

20%

Third Revolution in India Perspective
by V.S. Gupta

Cross Cultural Research & Other Anthropological Essays
by K. G. Gurumurthy

Exploring The Hindu Mind
by M. K. V. Narayan

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Globalization On The Ground: Media And The Transformation Of Culture, Class, And Gender In India

by Steve Derne