| |
We Bring Good Things to Life
It’s not TV, It’s HBO
Visa: It’s Everywhere You Want to Be
These aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend Phil Dusenberry, whose team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down.
Dusenberry shares his best advice and funniest stories in Then We Set His Hair on Fire. You are there with Phil as he . . .
frets before a $60 million pitch to GE’s Jack Welch, knowing that BBDO’s clunky proposed tagline (‘We make the things that make life good’) just isn’t going to cut it.
helps FedEx sustain its success after the overnight delivery business became crowded with competition.
leads the team that gave New York City a renewed spirit after 9/11, with an unprecedented television campaign.
In this entertaining yet practical memoir, Dusenberry reveals what really works in the fiercely competitive game of trying to stick in the consumer’s mind. And he shows how anyone can approach marketing problems from a unique angle and hit home runs, not just singles. This is a fun-to-read book that will change the way you think about advertising.
‘A terrific book’ —New York Times
‘A true Sunday entertainer’ —DNA Sunday
‘Interesting, engaging, smart and very readable. Just the book a good advertising person would write . . . A great behind-the-scenes look’ —Business World
‘Exciting read. Fresh and creative all the way’ —Free Press Journal
‘Firsthand take on some major campaigns of the past few decades makes the book worth a browse for aspiring marketers’ —Publishers Weekly
‘[An] enormously entertaining memoir . . . Dusenberry’s book has few rivals as the definitive account of life in the fast lane of the advertising business in its golden period between 1980 and 2000’ —Adbrands.net
ISBN: 0143101412
|
| |
Pages : 304
|