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Cases In Rural Marketing: An Integrated Approach
by Krishnamacharyulu
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Rs
489.00
Your Price :
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400.98
18
Rural marketing has emerged as an exciting and dynamic discipline. One way of learning this discipline is through case method. Cases provide the students an opportunity to develop an appreciation to the real-life problem situations, help unfold challenges and sharpen the skills of analysis and decision making.
ISBN--- 9788131701881
Pages : 264
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