My Account
View Cart
Log-out
0
17 years of Excellence
SUBJECTS
ADV. SEARCH
Home
>
Subjects
>
Management
Consumer Behavior 4Th Ed
by Hoyer, Maclnnis,Dasgupta
Price :
Rs
399.00
Your Price :
Rs
339.15
15
The book is an accessible and topical introduction to the subject of consumer behavior. It has a broad conceptual model that helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. Chapter-opening cases show the anecdotal application of concepts, while end-of-chapter questions and exercises require students to investigate consumer behavior issues and analyze advertisements and marketing strategies. The Indian Adaptation retains the essential global context of the world class management text while adding value through closer-home Indian equivalents.
ISBN : 9788177227543\817727548
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Pls. enter your postal pincode.
Pls. enter valid Indian Postal Pincode.
Books by Same Author
15%
Consumer Behaviour 2008ed 4ed
by Hoyer
25%
Consumer Behaviour
by Hoyer, Maclnnis
25%
Consumer Behaviour
by Hoyer
15%
CONSUMER BEHAVIOUR, 2008 EDITION
by WAYNE D. HOYER, DEBORAH J. MACINNIS, PINAKI DASGUPTA
15%
Corporate Responsibility and Political Philosophy: Exploring the Social Liberal Corporation
by Kristian Hoyer Toft
Books of Similar Interest
10%
Develop Your Leadership Skills
by John Adair
10%
A Framework for Supply Chain
by Oakden
15%
Effective Leadership, 3/e
by Lussier
Corporate Finesse : The Finishing Touchq
by Annu Lulla
15%
OPERATIONS RESEARCH : ALGORITHMS AND APPLICATIONS
by SEN, RATHINDRA P.
Support
Phone :
+91-9266663909
Email :
support [at] bestbookmart.com
Timing :
10:00 AM to 6:00 PM (Mon-Fri)
Quick Links
View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy
More Links
Our Subjects
Our Publishers
Powered By