Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Major Works

Fundamentals of Marketing Research : Six Volume Set

	Fundamentals Of Marketing Research : Six Volume Set by Naresh Malhotra
	Price : Rs 76500.00
	Your Price : Rs 68850.00

Volume I . Research Design Aspects Defining the marketing Research Problems Secondary Data Analysis Qualitative Reseafh Surveys and Observation Experimentation. Volume II . Scaling Techniques and questionnaire Design Fundamental Types of Measurement Non Comparative Scaling Techniques Comparaative Scaling Techniques Multi Item Scales REliability Validity and Generalizability Issues questionnative Desig Design of Observation Forms. ISBN : 9781412921237

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

Adhunik Daftar Karya Vidhi I & II Sem.
by Kapoor Ashok, Indra Kumar, Naresh Malhotra

10%

Fundamentals of Marketing Research : Six Volume Set
by Naresh Malhotra

Modern Office Practices 7th Edition
by Naresh Malhotra , Ashok Kapoor , Inder Kumar

18%

Essentials Of Marketing Research
by Naresh K. Malhotra

18%

Research Methodology And Operations Research : Strictly As Per Requirements Of The Gujarat Technological University
by A. M. Natarajan , Naresh K. Malhotra , Mark N. K. Saunders , Hamdy A. Taha , Kumar Ranjit

Books of Similar Interest

10%

Data Analysis : Four Volume Set
by Sotirios Sarantakos

10%

The SAGE Handbook of Social Research Methods
by Pertti Alasuutari, Leonard Bickman Vanderbilt, julia Brannen

10%

Handbook of the Arts in Qualitative Research : Perspectives, Methodologies, Qualitative, Examples, and Issues
by J Gary Knowles, Ardra L Cole

10%

The SAGE Handbook of Fieldwork
by Dick Hobbs, richard Wright

10%

Social Network Analysis : Four Volume Set
by Linton Freeman