Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Major Works

Fundamentals of Marketing Research : Six Volume Set

	Fundamentals Of Marketing Research : Six Volume Set by Naresh Malhotra
	Price : Rs 84990.00
	Your Price : Rs 76491.00

Volume I . Research Design Aspects Defining the marketing Research Problems Secondary Data Analysis Qualitative Reseafh Surveys and Observation Experimentation. Volume II . Scaling Techniques and questionnaire Design Fundamental Types of Measurement Non Comparative Scaling Techniques Comparaative Scaling Techniques Multi Item Scales REliability Validity and Generalizability Issues questionnative Desig Design of Observation Forms. ISBN : 9781412921237

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

Indian Financial System B.Com 3rd Sem (Prof.) GNDU
by Jagroop Singh, Malhotra Naresh, Kapoor Taruna, Mada

18%

Marketing Research: An Applied Orientation, 7Th Edition
by Naresh Malhotra, Satya Bhushan Dash

Modern Office Practices
by Kapoor Ashok, Inder Kumar, Malhotra Naresh

Adhunik Daftar Karya Vidhi I & II Sem.
by Kapoor Ashok, Indra Kumar, Naresh Malhotra

Modern Office Practices 7th Edition
by Naresh Malhotra , Ashok Kapoor , Inder Kumar

Books of Similar Interest

10%

Cognitive Science : Six Volume Set
by Koen Lamberts

10%

Fundamentals of Marketing Research : Six Volume Set
by Naresh Malhotra

10%

Case Study Research : Four Volume Set
by Matthew David

10%

Data Analysis : Four Volume Set
by Sotirios Sarantakos

10%

Qualitative Research Design : An Interactive Approach, 2/e
by Joseph Maxwell

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Fundamentals Of Marketing Research : Six Volume Set

by Naresh Malhotra