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Marketing Management
Sales Forecasting Management : A Demand Management Approach
by John T Mentzer, Mark A Moon
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Rs
525.00
Your Price :
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472.50
10
Encapsulating 25 Years of sales forecasting management research with more than 400 companies this second edition of the look....integrates the theory and practice of sales forcesting management. This is combined with a managerial focus to give of the sales forecasting function a clear understanding of the forecasting needs of all business functions. ISBN : 9788178295053
Pages : 364
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