Best Book Mart - Handbook of Relationship Marketing by Jagdish N Sheth, Atul Parvatiyar 9788178291048

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Handbook of Relationship Marketing

	Handbook Of Relationship Marketing by Jagdish N Sheth, Atul Parvatiyar
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As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core` of all marketing activity. Editors Jagdish N Sheth and Atul Parvatiyar have assembled an authoritative cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints.ISBN : 9788178291048

Pages : 670

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