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Social Marketing in the 21st Century

	Social Marketing In The 21St Century by Alan R Andreasen
	Price : Rs 6794.20
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	This is a brilliant explanation of how social marketing can address upstream issues....As the author points out too often people think of the downstream applications of social marketing. This book is the only one in this camp and it does a very good job of it. ISBN : 9781412916332

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