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  The International Dictionary of Marketing : Over 2,000 Professional Terms and Techniques
 

The International Dictionary Of Marketing : Over 2,000 Professional Terms And Techniques

by Daniel Yadin

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  This uniquely useful fictionary provides over 2,000 encyclopaedic marketing related definitions. Its coverage of Mrketing disciplines includes: Marketing communications the media advertising pubnlic relations. ISBN : 0749449241
 


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