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  Global Brand Strategy (Unlocking Brand Potential across Countries, Cultures & Markets)
 

Global Brand Strategy (Unlocking Brand Potential Across Countries, Cultures & Markets)

by Sicco Van Gelder

  Price : Rs 325.00
  Your Price : Rs 292.50
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  The book shows how both global and local brand management need to agree on a common basis for their brand strategy and planning. The model which combines the strategic poanning cycle with the brand environment provides a powerful and practical tool that can be applied both globally and locally. ISBN : 0749442131
 


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