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Global Brand Strategy (Unlocking Brand Potential Across Countries, Cultures & Markets)
by Sicco Van Gelder
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Rs
325.00
Your Price :
Rs
292.50
10
The book shows how both global and local brand management need to agree on a common basis for their brand strategy and planning. The model which combines the strategic poanning cycle with the brand environment provides a powerful and practical tool that can be applied both globally and locally. ISBN : 0749442131
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