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  Global Account Management (A Complete Action Toolkit of Tools and Technigues for Managing Big Customers in a Shrinking World)
 

Global Account Management (A Complete Action Toolkit Of Tools And Technigues For Managing Big Customers In A Shrinking World)

by Peter Cheverton

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  Examines the significant challenges of global Account Management and is the first book to offer practical advice on the range of decisions & actions requird to make it a success. IT begins by defining what constitutes a truly global account sets out the specific challenges of GAM and explains how to successfully manage an account. ISBN : 0749448989
 


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