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	Brand Warriors (Corporate Share Their Winning Strategies) by Fiona Gilmore
	Price : Rs 295.00
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	It brings together some of the top brand custodians in business to talk about the strategies they emply to put their brands in the lead-and keep them 17 highprofile contributors discuss issues such as the economic value of brands effective brand architecture powerful positioning & corporate commlunications programmes, global marketing and corporate reputation. ISBN : 8161975929

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