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COmbating AIDS: Communication Strategies in Action

	Combating Aids: Communication Strategies In Action by Arvind Singhal, Everett M. Rogers
	Price : Rs 640.00
	Your Price : Rs 576.00

The author`s approach is an amalgam of the journalism and the scientific. Social science provides intellectual framework to organize and explain the events and stories recounted ; the stories provide the punch. THe book presents persuasive arguments, featuring a compelling combinations of empirical evidence and emotionally powerfully narrative, woven together by thoughtful intelligence. ISBN 076199727X

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Combating Aids: Communication Strategies In Action

by Arvind Singhal, Everett M. Rogers