0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  Services Marketing
 

Services Marketing

by Govind Apte, Symbols Institute Of Management Studies, Pune

  Price : Rs 235.00
  Your Price : Rs 211.50
Discount
10
Out of Stock
  This is a comprehensive textbook designed to meet the requirements of MBA students in Indian business schools. It deals with the marketing of services as a separate discipline as distinct from conventional business marketing. It presents its core concepts, and elucidates them through managerial applications. Readers will find this book extremely useful for its numerous illustrative examples, as well as the applications of theoretical concepts explained through several caselets, illustrations, and flowcharts. ISBN : 0195667581 year : 2004
 


Pages : 452
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
10%
Services Marketing, 1/e
by Govind Apte
10%
Services Marketing
by Govind Apte, Symbols Institute of Management Studies, Pune
Books of Similar Interest
20%
Marketing Management, 2004
by R.Jayprakash Reddy
Adhikari : Global Business Management
by NA
22%
Brands under Fire
by Ivan Arthur, Kurien Mathews
25%
Business Ethics and Managerial Values
by S.K. Bhatia
10%
Building Trust: A Manager`s Guide for Business Succes
by Marry Galbreath Shurtleft
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection