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Management
Services Marketing
by Govind Apte, Symbols Institute Of Management Studies, Pune
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This is a comprehensive textbook designed to meet the requirements of MBA students in Indian business schools. It deals with the marketing of services as a separate discipline as distinct from conventional business marketing. It presents its core concepts, and elucidates them through managerial applications. Readers will find this book extremely useful for its numerous illustrative examples, as well as the applications of theoretical concepts explained through several caselets, illustrations, and flowcharts. ISBN : 0195667581 year : 2004
Pages : 452
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