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Media and Mass Communication
Mass Communication In India: A Sociological Perspective
by J.V.Vilanilam
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The book traces the progress of communication technology from primitive to contemporarytimes from a historical and sociological perspective. The author warns against euating mass communication with communication- the former being a one-way communication while the latter is a two way exchange. Modern technological advancements has , however , obliterated this difference. The author emphasizes that communication that is aimed at transforming society should not serve vested interests or influence minds in a certain direction. ISBN 0761933727
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