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  Mass Communication in India: A Sociological Perspective
 

Mass Communication In India: A Sociological Perspective

by J.V.Vilanilam
  Price : Rs 295.00
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  The book traces the progress of communication technology from primitive to contemporarytimes from a historical and sociological perspective. The author warns against euating mass communication with communication- the former being a one-way communication while the latter is a two way exchange. Modern technological advancements has , however , obliterated this difference. The author emphasizes that communication that is aimed at transforming society should not serve vested interests or influence minds in a certain direction. ISBN 0761933727
 


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