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International Marketing (With Casebook)
by Dana-Nicoleta Lascu
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399.00
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339.15
15
Vivid memorable examples that help students retain international marketing theory and facts * Text adopts a strategic oriented approach to country-and region-specific environments * Throughout the text these concepts are illustrated through interviews with international and local marketing managers and marketing theorists who uphold different international marketintg philosophies * Intervies with consumers are also used to illustrae a number of consumer behaviour issues in the chapters * Each chapte begins with key terms and an outline along with learning objectives All key terms are annotated Disussion questions are given at the end *The supplements package includes an instructor`s Manual and ExamView Test Bank with 1800 questions and over 250 Powerpoint slides. ISBN : 8177223704\9788177223705
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