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The Rural Marketing Book (Text & Practice)
by Pradeep Kashyap, Siddhartha Rout
Price :
Rs
379.00
Your Price :
Rs
322.15
15
Rural Markes throw open a lucrtive challenge to the indian marketer Can you afford to miss a Rs 1.23 Lakh croe marketing opporunity? The highl acciaimed book of the hottest sector is replete wit critial information and has a profusion of practical caselete. 100 practical caselets, 50 latest data tables*At a time when it has become imperative for products and services to make a beeline for rurla markets the book illustrates the trend with focus on Project Shakti e-Choupal large Rasol retail stores and more*Accompanying VCD includes six films on project Shakti e-Choupal overview of rurla markets haats/shandles, HP Rasol Ghar and Shriram Finance. ISBN :8177225588
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