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When they started their first restaurant in 1940, the McDonald brothers had no idea their enterprise would one day become synonymous with American pop culture. With a basic menu and an ordering system based around burgers and milkshakes, McDonald`s grew from one company to more than 31,000 in just 50 years. Seventy-five years on, the company continues to offer meals that are affordable and comforting, if not necessarily healthy, and their service is quick and efficient.They`ve had their share of battles and controversies but, as you will see in The Story of McDonald`s, the company is taking its original offerings around the globe by successfully finding new ways around local palates. McDonald`s is surging ahead leaving behind a trail of competitors and copies.Jaico`s creative Companies series explores how today`s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.
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ISBN : 9788184957716
Pages : 72
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