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The book presents the result of the research carried by the author as part of her doctoral degree. It highlights various factors those influence an investor`s behavior towards wealth management services , there by providing a model for wealth managers to design and develop their strategies. The book presents the result of the research objectives undertaken like examining the different components of the investor`s attitude and investor`s behavior in the context of finance industry, studying the role of these predictors in shaping investor`s attitude and thereby resulting in a desired investment behaviour, analysing and investigating the influence of a moderator variable on the interrelationship of predictors and investor`s attitude and finally studying and analysing the function of investor`s attitude on the interrelationship of predictors and investment behavior.
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ISBN : 9789353243050
Pages : 252
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