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  Consumer Behaviour
 

Consumer Behaviour

by Vishwajeet Prasad

  Price : Rs 180.00
  Your Price : Rs 131.40
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  This book presents the workings of Consumer Behaviour as no other book in the market does. It examines the subject of Consumer Behaviour in a fascinating way, is stimulating and motivates readers. It focuses on consumer behaviour research and concepts and their application in marketing issues. It highlights the values, popular culture, lifestyles, and consumption. Its simple layout and up to date studies make application of theories taught very clear. A must-have book for everyone engaged in this field
 

ISBN : 9789380222189


Pages : 324
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