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Whether your business is large or small, your brand is probably the single most important and valuable asset of your organization. For example, each of the ten most valuable brands in the world is worth billions of US dollars. How you manage your brand has a tremendous impact on your ability to get new customers, grow your profits and keep your business strong. Trump University Branding 101, by Columbia University Marketing Professor Don Sexton, explains everything you need to know to make your brand and your business, "stick" in the minds of your customers.
Table of Contents:
Downloading Forms
Foreword to the Trump University 101 Series by (Donald J. Trump)
Acknowledgments
Part I - Fundamentals of Branding
Chapter 1: Trump on Branding
Chapter 2: Why Branding is Critical to Every Business
Chapter 3: What is a Brand? Not Just a Name
Chapter 4: Your Brand Positioning
Chapter 5: How Service Branding is Different
Part II - Managing the Brand
Chapter 6: Developing a Brand Strategy for Anything
Chapter 7: Telling People About Your Brand
Chapter 8: Choosing and Managing Your Name and Logo
Chapter 9: Making Sure Your Brands Work Together
Chapter 10: Building your Brand from the Very Start
Chapter 11: New Lives for Old Brands
Chapter 12: Growing Your Business by Extending Your Brand
Chapter 13: When Things Go Wrong
Chapter 14: Keeping Your Brand at Peak Performance Over Time
Part III - Branding on a Small Scale
Chapter 15: Branding for Entrepreneurs
Chapter 16: Guerilla Branding: Branding for Small Businesses
Chapter 17: Branding the Individual: Your Personal Brand
Part IV - Branding for Real Estate
Chapter 18: Branding Real Estate for the Small Investor
Chapter 19: Branding Real Estate for the Large Investor
Chapter 20: Managing Your Real Estate Brand
Part V - Making Your Brand Work for You
Chapter 21: How Brands Increase the Value of a Business
Chapter 22: Constructing the Scorecard for Your Brand
Chapter 23: Your Employees and Your Brand
Index
ISBN - 9788126531509
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Pages : 336
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