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Contemporary Strategy Analysis: Text and Cases 8th Edition

	Contemporary Strategy Analysis: Text And Cases 8Th Edition by Robert M. Grant
	Price : Rs 629.00
	Your Price : Rs 534.65

In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency and globalization with local responsiveness. This edition also incorporates some of the key strategic issues of today including: post-financial crisis adjustment, the continuing rise of China, India and Brazil and the increased emphasis on ethics and sustainability. Coverage is also provided on strategy in not-for-profit organizations.

Book Features:

The Tools of Strategy Analysis
Business Strategy and the Quest for Competitive Advantage
Corporate Strategy

Table of Contents:

Preface to Eighth Edition
Guide to Web Resources

Part I: Introduction

The Concept of Strategy

Part II: The Tools of Strategy Analysis

Goals, Values and Performance
Industry Analysis: The Fundamentals
Further Topics in Industry and Competitive Analysis
Analyzing Resources and Capabilities
Organization Structure and Management Systems: The Fundamentals of Strategy Implementation

Part III: Business Strategy and the Quest for Competitive Advantage

The Sources and Dimensions of Competitive Advantage
Industry Evolution and Strategic Change
Technology-based Industries and the Management of Innovation
Competitive Advantage in Mature Industries

Part IV: Corporate Strategy

Vertical Integration and the Scope of the Firm
Global Strategy and the Multinational Corporation
Diversification Strategy
Implementing Corporate Strategy: Managing the Multibusiness Firm
External Growth Strategies: Mergers, Acquisitions and Alliances
Current Trends in Strategic Management

Summary
Notes
Glossary
Index ISBN - 9788126554508

Pages : 840