0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  Integrated Retail Marketing Communication?•
 

Integrated Retail Marketing Communication?•

by Sudhakar

  Price : Rs 175.00
  Your Price : Rs 148.75
Discount
15
Out of Stock
  The book offers a comprehensive review and analysis of various facets of retail communications, strategy and application. The author, with over two decades of experience in marketing and teaching courses on retailing, provides a holistic and practical approach to the subject. The book covers a wide range of topics from understanding why retailers need to build brands, positioning to the various communication tools available to the retailers and the need to integrate retail communication for success. It contains numerous examples from Indian retailers in the areas of retail communication and provides many caselets to stimulate the application of many of the concepts discussed in the book. The book is meant for the postgraduate students of management. Besides, it will also be useful to the students pursuing PG diploma in retail communications management/integrated marketing communications.ISBN - 9788120346406
 


Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
15%
Electrical Circuits Analysis (JNTU-Kakinada 2009) 2/e
by Sudhakar
12%
Novel Drug Delivery Systems and Regulatory Affairs
by Dr. YAJAMAN SUDHAKAR, Dr. K.N. JAYAVEERA
15%
Circuits And Networks: Analysis And Synthesis, 5Ed
by Sudhakar
10%
Network Theory (JNTU Hyderabad 2010)
by A Sudhakar,Shyammohan S Palli,
15%
Electrical Circuit Analysis - I (JNTU Kakinada)
by A Sudhakar, Shyammohan Palli
Books of Similar Interest
20%
Management Of Financial Reform
by Ramachandran, K. S.
10%
Managing Retailing
by Piyush Kumar Sinha, Dwarika Prasad Uniyal
7%
Organisational Behaviour B.Com.III (PB) 1st Edition 2005, Rept. 2006
by Gupta Shashi K, Joshi Rosy Walia
15%
Intercultural Communication
by Beatty, Takahashi
20%
K.Ahmed
by K. Ahmed
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection