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  Managerial Economics And Business Strategy
 

Managerial Economics And Business Strategy

by Baye

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  Baye and Prince`s bestselling Managerial Economics and Business Strategy provides a complete solution designed to help students use tools from intermediate microeconomics, game theory and industrial organization to make sound managerial decisions. A range of print and digital formats combined with frontier research, inclusion of modern topics and balanced coverage of traditional and modern microeconomics produce a new offering that is easier to teach from and more dynamic and engaging for students.

Key Features:

Focus on Business Strategy
Full Coverage of the Economics of Information
Links to Other Business Disciplines
Calculus and Non-Calculus Alternatives
Time Warner Case

Table of Contents:

The Fundamentals of Managerial Economics
Market Forces: Demand and Supply
Quantitative Demand Analysis
The Theory of Individual Behavior
The Production Process and Costs
The Organization of the Firm
The Nature of Industry
Managing in Competitive, Monopolistic and Monopolistically Competitive Markets
Basic Oligopoly Models
Game Theory: Inside Oligopoly
Pricing Strategies for Firms with Market Power
The Economics of Information
Advanced Topics in Business Strategy
A Manager`s Guide to Government in the Marketplace
Case Study: Challenges at Time Warner
Appendix A: Answers to Selected End-of-Chapter Problems
Appendix B: Additional Readings and ReferencesISBN - 9789339204068
 


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