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Instagram has experienced meteoric growth. In August 2012, less than two years after launching, Instagram`s daily users surpassed that of Twitter. In September of 2012 Instagram passed the 100 million registered users mark. In April of 2012 Facebook acquired the company (all 13 employees) for 1 billion dollars. Instagram has powerful business benefits - the power to attract and entertain new followers, spread the word about your brand and give customers a new way to evangelize on your behalf. Smart marketers are using Instagram across the Internet to leverage the power of their brand in new and exciting ways. In Instagram Power small business owners and marketers will learn to leverage the power of Instagram for business success.
Instagram is a photo-sharing application for smartphones as well as a social network. Launched in October of 2010 as a free photo sharing application for the iPhone - it was born on the mobile platforms and operates without a website component to its user experience. It is a mobile tool, not a website and it is changing the way companies think about social media marketing. Users can take photos, apply a filter and share the image on the service or a variety of other social networking services, including Facebook, Twitter, Foursquare, Tumblr, Flickr and Posterous. Jason Miles and the team at Liberty Jane Clothing have leveraged the power of Instagram first hand. In this book they`ll outline best practices, drawing on their own examples, as well as examples from a wide collection of fun and interesting small business owners. With easy to implement action steps, business oriented strategies and simple tips, the authors will guide readers through a series of achievable activities to grow a business on Instagram. Instagram Power will feature fun and interesting advice from small business owners who are effectively leveraging the social network. Instagram can transform a small business and we show how it`s done.
Table of Contents:
Part 1 The Mobile Migration
Chapter 1. The Mobile Native
Chapter 2. Get Clicking on Instagram
Chapter 3 Hashtags: Organizing a Chaotic World
Part 2 Marketing on Instagram
Chapter 4 An Instagram Marketing Plan
Chapter 5 The Social Network Hiding Inside Instagram
Chapter 6 Catalysts for Growth
Chapter 7 A Copywriter Walks into the App Store
Part 3 Bonding and Branding on Instagram
Chapter 8 Instant Buying Decisions on Instagram
Chapter 9 Instagram for Nonprofits and Service Providers
Chapter 10 Branding on Instagram
Part 4 Selling on Instagram
Chapter 11 Display Ads on Instagram
Chapter 12 Using the Power of Free
Chapter 13 Multistep Campaigns
Part 5 Integrating Instagram into Your Online Marketing
Chapter 14 Integrating Instagram with Your Website
Chapter 15 Instagram as Part of Your Social Strategy
Chapter 16 Local Marketing with Instagram
Part 6 Tools for Leveraging Your Instagram Experience
Chapter 17 Complementary Apps and WebsitesISBN - 9789351344827
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