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Principles of Marketing and E-commerce for Calcutta and WB Universities

	Principles Of Marketing And E-Commerce For Calcutta And Wb Universities by Isita Lahiri, Sujit Kumar Ghosh
	Price : Rs 275.00
	Your Price : Rs 225.50

This book is designed to expand the reader`s knowledge about an ever-changing market and the dynamic platform of e-commerce. Intended as a core text for the students of B.Com for the University of Calcutta and West Bengal State University, it will enable them to comprehend the fundamentals of marketing and e-commerce, thereby applying those directly to current business scenarios.

Features

Each chapter contains Learning Objectives to help students focus on understanding the specific topic under study
Includes solved model papers
Each chapter consists of short- and essay-type questions for active class discussions
The book will help students clarify their concepts, helping them to gain practical insight as per the current market environment
Each chapter ends with a Students’ Ready Reckoner, which assists the readers in reviewing what they have read

Contents

PART I: PRINCIPLES OF MARKETING

Marketing: Adding Value to Customers
Marketing Environment: An Ever-changing Force
Segmenting, Targeting and Positioning: Reaching Consumers Efficiently
Consumer Behaviour: Knowing the Unknown
Marketing Mix: Blending with Marketing Flavour
Product Management: Going Beyond Tangibility
Pricing: Justifying Value of Products
Promotion: Stimulating Consumers’ Desire
Distribution Management: Fortifying the Network
Marketing Information System and Marketing Research: Searching and Shaping
Retail Management: Serving Customers

PART II: E-COMMERCE

E-commerce: The New Business Paradigm
Mobile Commerce (M-commerce):Business at Fingertips
Forms of E-commerce: Business Models
E-CRM: Retaining Customers
E-payment System: A Viable Alternative
Enterprise Resource Planning: The Journey Begins
E-supply Chain Management: Monitoring Supply Environment

Bibliography
Model Question PapersISBN - 9788131761380

Pages : 472

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Principles Of Marketing And E-Commerce For Calcutta And Wb Universities

by Isita Lahiri, Sujit Kumar Ghosh