0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  Principles of Marketing and E-commerce for Calcutta and WB Universities
 

Principles Of Marketing And E-Commerce For Calcutta And Wb Universities

by Isita Lahiri, Sujit Kumar Ghosh

  Price : Rs 275.00
  Your Price : Rs 225.50
Discount
18
Out of Stock
  This book is designed to expand the reader`s knowledge about an ever-changing market and the dynamic platform of e-commerce. Intended as a core text for the students of B.Com for the University of Calcutta and West Bengal State University, it will enable them to comprehend the fundamentals of marketing and e-commerce, thereby applying those directly to current business scenarios.

Features

Each chapter contains Learning Objectives to help students focus on understanding the specific topic under study
Includes solved model papers
Each chapter consists of short- and essay-type questions for active class discussions
The book will help students clarify their concepts, helping them to gain practical insight as per the current market environment
Each chapter ends with a Students’ Ready Reckoner, which assists the readers in reviewing what they have read


Contents

PART I: PRINCIPLES OF MARKETING

Marketing: Adding Value to Customers
Marketing Environment: An Ever-changing Force
Segmenting, Targeting and Positioning: Reaching Consumers Efficiently
Consumer Behaviour: Knowing the Unknown
Marketing Mix: Blending with Marketing Flavour
Product Management: Going Beyond Tangibility
Pricing: Justifying Value of Products
Promotion: Stimulating Consumers’ Desire
Distribution Management: Fortifying the Network
Marketing Information System and Marketing Research: Searching and Shaping
Retail Management: Serving Customers


PART II: E-COMMERCE

E-commerce: The New Business Paradigm
Mobile Commerce (M-commerce):Business at Fingertips
Forms of E-commerce: Business Models
E-CRM: Retaining Customers
E-payment System: A Viable Alternative
Enterprise Resource Planning: The Journey Begins
E-supply Chain Management: Monitoring Supply Environment


Bibliography
Model Question PapersISBN - 9788131761380
 


Pages : 472
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
18%
Principles of Marketing and E-Commerce: For University of Calcutta and other major universities of West Bengal
by Sujit Kumar Ghosh , Isita Lahiri
18%
Economics II and Advanced Business Mathematics: (University of West Bengal)
by Sujit Kumar Ghosh Isita Lahiri Arup Baksi
18%
Principles of Marketing and E-commerce for Calcutta and WB Universities
by Isita Lahiri, Sujit Kumar Ghosh
18%
Economics I: For University of Calcutta and other major universities of West Bengal
by Sujit Kumar Ghosh Isita Lahiri
Books of Similar Interest
15%
Practical Handbook of Genetic Algorithms: Complex Coding Systems (Volume 3)
by Lance D. Chambers
20%
COMPANION FOR IST BDS "RETURNS NOT ACCEPTED"
by SINGI, BAHUGUNA
20%
BASICS OF ELECTROTHERAPY
by KHATRI
7%
Poppy Cat Loves Parties!
by Lara Jones
20%
Suite Seventeen
by Da Costa, Portia
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection