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The Strategy and Tactics of Pricing 5th Edition

	The Strategy And Tactics Of Pricing 5Th Edition by Thomas T. Nagle
	Price : Rs 499.00
	Your Price : Rs 409.18

A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.

The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their offers.

The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today`s markets.

Features

NEW! Show students how proper pricing can increase profitability—New Chapter on Price Implementation.

NEW! Offer access to pricing software—Three-Month Trial of LeveragePoint Software.

NEW! Make pricing theory relative—Updated Examples of Pricing.

NEW!Present the latest information—Heavily Revised Chapters.

•The revised chapter on Pricing Policy
•The chapter on Value Creation
•The chapter on Value and Price Communication
•The chapter on Price SettingISBN - 9789332536548

Pages : 320