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International Business : Text and Cases: 3rd Edition

	International Business : Text And Cases: 3Rd Edition by P Subba Rao
	Price : Rs 505.00
	Your Price : Rs 439.35

Intensified competition among domestic private and public sector companies and multinational companies consequent upon globalisation along with strides in information technology brought paradigm shifts in the policies and practices of International Business. Added to this, the recent global economic recession changed the magnitude and direction of international business and the status of some of the countries from the global leader to follower and vice versa.

The third edition of the book adds value to the second edition in terms of new chapters, new versions of and new topics in the existing chapters. The book provides recent data and information of International Business.

Distinctive Features of the Book :

Learner-Friendly Approach
Wide and Comprehensive coverage
Integrated presentation of the text with boxes, figures, exhibits and tables
Refreshing modes like points to be remembered, key words and questions
Numerous examples
Customised and Lucid Language
On-line student and teacher manuals

Contents:

International Business : An Overview
Theories Of International Trade
International Business Environment
Country Evaluation And Selection
Modes Of Entering International Business
Foreign Direct Investment
Globalisation
World Trade Organisation
Multinational Corporations
Conflicts And Negotiations In International Business
International Trade : Policies And Relations
Trade Blocks And Business Centres
International Business : Size And Growth
Global Strategic Management And Business Ethics
International Accounting
International Finance And Foreign Exchange
Balance Of Payments (Special Reference To India)
International Financial Institutions And Liquidity
International Marketing
Foreign Trade Procedures
International Production And Logistics Management
International Human Resource Management
Controlling And Evaluation Of International Business
E-Business Vis-A-Vis International Business
Future Of International Business : Special Emphasis On India And China
Cases
Case 1: Coca-Cola: Responses to Environmental Influence
Case 2: Practices of Coca-Cola: Ethical or Unethical?
Case 3: WALMART: Policy and True Global Company
Case 4: Response to Environment: Top Priority at Pepsico
Case 5: Nestle and Drivers of International Business

Index .
ISBN - 9789350975879

Pages : 638