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	Marketing Of Financial Services by Dr.V.A.Avadhani
	Price : Rs 775.00
	Your Price : Rs 674.25

The Financial Services, including banking and non-banking services are the fastest growing sectors now. The recent boom of 2004-2005 on the stock market was led banking sector, followed by other services. The economic and financial reforms area continued with renewed vigour with emphasise on infrastructure, which is the backbone of the economy. For this and other reforms the role of financial services cannot be overemphasised.
This book is sweepingly wide, covering as it does, the financial architecture including the Regulatory Authorities like RBI, SEBI, IRDI etc., financial and non-financial intermediaries in the financial markets, alongwith a discussion on the markets, ranging from the call money market of one day to insurance market of life time saving and investment and the players in the markets and the retail investors who are all covered in the discussions.
The revised book is more student friendly and hopefully it continues to receive the patronage of the students and faculty alike for many subjects in the finance area.
The author gratefully acknowledges the help and cooperation of faculty and the Himalaya Publishing House, In this venture.ISBN - 9789350247495

Pages : 715