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Business Communication 2Nd Edition
by Dr. C.S.G. Krishnamacharyulu , Dr. Lalitha Ramakrishnan
Price :
Rs
415.00
Your Price :
Rs
361.05
13
The book is organized into four parts and 17 chapters. Each chapter ends with a summary and provides short and easy questions to review the learning and a mini- project task to explore new horizons of knowledge.
Part - 1 Provides a fresh foundation to the knowledge of communication media and technology,English language as a medium of communication and reading skills.
Part - 2 Deals with the oral communication context and skills.In five chapters, this part explains oral communication process, oral communication forms and guidelines to face specific challenges like interviews,presentation ,meeting and conference.
Part - 3 focuses on written communication and consists of eight chapters .
Part - 4 is the most interesting part in which different skill building exercises are given for use under the direction of an instructor.
The aim is to assemble useful information in a concise manner to management students , so that they can bridge their communication knowledge and skill gaps in a short time period and become employable in challenging positons of Indian organisations and MNCs.ISBN - 9789350977064
Pages : 568
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