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Business Communication 2Nd Edition
by Urmila Rai , S.M.Rai
Price :
Rs
475.00
Your Price :
Rs
413.25
13
This is a handbook of Business Communication for students as well as for professionals and business persons. It gives a sound understanding of communication theory and the principles of effective communication,both oral and written.
It contains many communication techniques and tips for handling delicate situations tactfully. Besides a number of illustrative examples,every chapter has practice exercises. This ninth revised edition takes into account the communication needs of business people. Topics such as dealing with cross-cultural communication,choosing the most effective medium for conveying a message in a specific situation, sending fax messages, and e-mail etiquette have been carefully explained.ISBN - 9789350971413
Pages : 426
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