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  Business Research Methodology with CD
 

Business Research Methodology With Cd

by Shailaja Rego, T.N. Srivastava

  Price : Rs 675.00
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  The book is designed to contain a judicious blend of the theory and practice of business research and understanding and applications of statistical methodology. It is written in simple language with lucid presentations and reader friendly illustrations especially in use of statistical packages for statistical analysis. The book should be self-sufficient for MBA students to understand and apply the research methods for carrying out complete research projects from concepts to conclusions and finally report witting.

Salient Features

The book focuses on research conducted in Business environment drawing examples from Indian business environment and day to day life
More than 400 indicative research topics
Use of PERT, CPM and Simulation
Use of Excel and SPSSISBN - 9789351340089
 


Pages : 696
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