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Customer Relationship Management
by Simon Knox, Adrian Payne, Stan Maklan
Price :
Rs
395.00
Your Price :
Rs
335.75
15
Presents a strategic framework for successful CRM policy. This book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment. It concludes with interviews from four thought leaders, offering a `futures` vision forum for CRM. ISBN - 9780750656771
Pages : 320
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