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Strategic Management and Competitive Advantage: Concepts, 4th edition

	Strategic Management And Competitive Advantage: Concepts, 4Th Edition by Jay B. Barney, William S. Hesterly
	Price : Rs 425.00
	Your Price : Rs 361.25

This text presents only that material that answers the question: does this concept help students analyze cases and real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis. The text provides a clear decision-making framework which takes into account the question of VRIO value, rarity, imitability, and organization. VRIO framework is the organizational foundation of the text, and which enables students to better analyze business cases and situations the goal of the course. Each chapter has four short sections presenting specific issues in more depth:
Strategy in Depth examines the intellectual foundations that are behind the way managers think out and practice strategy today.
Strategy in the Emerging Enterprise presents examples of strategic challenges faced by new and emerging enterprises.
Ethics and Strategydelves into some of the dilemmas that managers face as they confront strategic decisions.

Research Made Relevant includes recent research related to the topics in that chapter. The new edition enables many new cases and examples which provide students an opportunity to apply the ideas they learn to business situations. A new chapter on International Strategies is added to understand international business options facing the firms.

The fourth edition features several new and updated cases given below

Pfizer and the Challenges of the Global Pharmaceutical Industry
Wal-Mart in 2010
True Religion
JetBlue Airways: Managing Growth
Nucor in 2010
Danaher Corporation
LVMH: Managing the Multibrand Conglomerate
McDonald’s and KFC: Recipes for Success in China

Table of Contents

Part 1: The Tools of Strategic Analysis
What Is Strategic and the Strategic Management Process?
Evaluating a Firm’s External Environment.
Evaluating a Firm’s Internal Capabilities.

Part 2: Business-Level Strategies
Cost Leadership.
Product Differentiation.

Part 3: Corporate Strategies
Vertical Integration.
Corporate Diversification.
Organizing to Implement Corporate Diversification.
Strategic Alliances.
Mergers and Acquisitions.
International Strategies.

Appendix
Analyzing Cases and Preparing for Class Discussions.
Glossary.
Company Index.
Name Index.
Subject Index.ISBN - 9788120346079

Pages : 396

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Strategic Management And Competitive Advantage: Concepts, 4Th Edition

by Jay B. Barney, William S. Hesterly