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Reviews :-
`This excellent and carefully written text explains and demonstrates the relevance of economic thinking for management. The authors cut through the hype which characterises so much of modern management fadism and through carefully explained concepts show how clarity of thought can greatly assist management decision making. No prior knowledge is assumed but by the end of reading this book a considerable amount of economic knowledge will have been acquired.` - Professor Peter M. Jackson, Director, University of Leicester Management Centre
`It is well written and makes the subject accessible to readers. The chapters are appropriately ordered and divided and it would be easy to use this text for teaching purposes.` - Chris Britton, Principal Lecturer, De Montfort University.
`The authors are to be congratulated for having achieved their goal of producing an authoritative text which is well formulated and accessible.` - Geoffrey Thomas, Teacher in Economics & Business Studies, Ernest Bevin School.
`At last a comprehensive, and introductory concise text which is `reader-friendly`...Very well written - the best introductory text I`ve seen for ages...Well done!.` - Bill Orchard, Bolton Institute of Higher EducationEconomics for Business offers an interactive and illuminating interpretation of the economics that anyone studying business needs to understand. The book explains how firms, consumers and government interact in markets, and how, from a business perspective, the economy as a whole operates.
Using numerous examples and case studies, Economics for Business brings economic ideas alive in a real world setting. Each chapter concludes with a series of questions and reflective exercises designed to reinforce and deepen the reader`s understanding. The book gets right to the heart of the central economic debates shaping our society: Is the Euro a good idea? Can politicians be trusted to run the economy? Designed specifically to show the real-life relevance of economics to business students, Economics for Business provides a stimulating and flexible core-text for undergraduate and HND students.
ISBN - 9780230226463
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Pages : 432
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