0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
   Legends in Marketing: Christian Gronroos (8 Volume Set)
 

Legends In Marketing: Christian Gronroos (8 Volume Set)

by Jagdish N Sheth

  Price : Rs 36000.00
  Your Price : Rs 32400.00
Discount
10
In Stock
 

The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work.
The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This seventh set in the series, consisting of 8 volumes, is a tribute to Dr. Christian Grönroos. One of the fathers of the school of service marketing and management that has internationally been labelled as The Nordic School of thought, Christian Grönroos has came out as the professor with the highest impact in two separate studies about the academic and societal impact of professors in business administration in Finland in 2007.

Volumes in this set include:

Volume 1: Service Marketing

Editor: Raymond P Fisk

Volume 2: Service Management

Editor: Bo Edvardsson

Volume 3: Service Logic

Editor: Tore Strandvik

Volume 4: Service Quality

Editor: Larry Crosby

Volume 5: Relationship Marketing

Editor: David Ballantyne

Volume 6: Marketing Theory

Editor: Rod Brodie

Volume 7: Marketing Communication

Editor: Don Schultz

Volume 8: Internal Marketing, Research Approach, and Other Works

Editor: Lars-Johan Lindqvis .
ISBN - 9788132110026
 


Pages : 1968
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
Handbook of Relationship Marketing
by Edi. By Jagdish N. Sheth
10%
Legends In Marketing (Set Of 10 Volumes)
by V Kumar , Jagdish N Sheth
18%
Clients For Life: Evolving From An Expert-For-Hire To An Extraordinary Adviser
by JAGDISH N. SHETH , Andrew Sobel
18%
Firms of Endearment: How World-Class Companies Profit From Passion and Purpose
by Rajendra S. Sisodia,Jagdish N. Sheth ,David B. Wolfe
10%
Legends In Marketing: Naresh K Malhotra (9 Volume Set )
by Jagdish N Sheth
Books of Similar Interest
Basic Clinical Dialysis
by David Harris
10%
500 Questions GMAT Verbal
by ZAHLER
20%
The Death and Afterlife of Mahatma Gandhi-Demy HB
by Makarand R. Paranjape
Knowledge Engineering
by S.C Mehrotra
15%
Judaism and the Economy: A Sourcebook
by Michael L. Satlow
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection