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It`s a fact: People are increasingly searching for higher meaning in their lives, not just more possessions. This trend is transforming the marketplace, the workplace, and the very soul of capitalism. Increasingly, today`s most successful companies are those who`ve brought love, joy, authenticity, empathy, and soulfulness into their businesses: companies that deliver emotional, experiential, and social value, not just profits. Firms of Endearment illuminate this: the most fundamental transformation in capitalism since Adam Smith. It`s not a book about corporate social responsibility: it`s about building companies that can sustain success in a radically new era. It`s about great companies like IDEO and IKEA, Commerce Bank and Costco, Wegmans and Whole Foods: how they`ve earned powerful loyalty and affection from all their stakeholders, while achieving stock performance that is truly breathtaking. It`s about gaining "share of heart," not just share of wallet. It`s about aligning the interests of all stakeholders, not just juggling them.
ISBN-9788131714102
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Pages : 316
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