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Social Media Metrics For Dummies
by Leslie Poston
Price :
Rs
349.00
Your Price :
Rs
296.65
15
Social Media Metrics For Dummies will help readers wade through all the information about social media monitoring and measurement. The authors will show readers how to use the monitoring tools available and discover the meaning behind the metrics they provide. They`ll help readers integrate monitoring and measurement tactics into their every day marketing initiatives and show concrete examples of how to calculate both the financial and the non-financial ROI of social media efforts.
The authors also provide real-world case studies so that readers can easily see how businesses of all kinds small and large are using this kind of technology. After using this book, readers will know where to go, what to use and how to glean information from the Internet, understand it and then put it to work for their business.ISBN - 9788126538720
Pages : 336
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