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Analysis of Customer Satisfaction Data provides an in-depth look at customer satisfaction research, including a comprehensive overview of sophisticated techniques, interpretation, and results presentation. Written by industry leaders with years of experience consulting top companies such as General Motors, Bank of America, Xerox, and Motorola, this book offers a step-by-step approach to customer loyalty research in an advanced yet understandable format.
``Anyone looking for a comprehensive overview of advanced analytical techniques in the area of customer satisfaction research that is rigorous, without being overwhelming, will find a rich resource in this very readable book.``
Al Grabenstein, Vice President, Corporate Marketing-Research & Consulting, Comerica Incorporated.
``This book is a must read for anyone who is developing a customer satisfaction survey.``
Richard Yorio, Customer Satisfaction and Loyalty Manager, Xerox Corporation.
This special low-priced edition is for sale in India, Bangladesh, Bhutan, Maldives, Nepal, Myanmar, Pakistan and Sri Lanka only. ISBN - 9788122428001
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Pages : 264
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