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	Questionnaire Design ( Free Cd Rom) by Ian Brace
	Price : Rs 525.00
	Your Price : Rs 472.50

The Book: Questionnaires are vital for the market researcher: they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts, comments and attitudes can be recorded; and facilitate data processing.

Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running. Contents include:

· objectives in writing questionnaires

· differences between data collection media

· planning your questionnaire

· writing the questions

· types of question

· using prompt material

· layout

· piloting

· ethical issues

· social desirability bias and how to avoid it

· issues in multi-national surveys

Questionnaire Design is an invaluable guide for anyone studying or practising market research. Packed with expert advice, it also includes examples of the most common errors and how to avoid them.

Table of Contents

Objectives in writing a questionnaire.

The data collection media

Planning the questionnaire

Types of question and data

Rating scales and attitude measurement

Writing the questionnaire

Laying out the questionnaire

Piloting the questionnaire

Ethical issues

Social desirability bias

International surveys

Appendix 1: Example questionnaire

Appendix 2: The Market Research Society Code of ConductISBN - 9780749444020

Pages : 290