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Strategic Management has assumed tremendous importance for business planning and growth in todays competitive scenario. It is an integral element of the core syllabus for MBA, MCom, PGDBM, PGDMM, PGDHRM, ICWAI, and ICFAI. This book presents an in-depth and comprehensive coverage of strategic management. The book is divided into 21 chapters viz.; strategic and business policy, strategic management, strategic management process, types of strategy, defining the organization mission and social responsibility, internal environment of the organization, external environment, competitive advantage, value-chain concept and analysis, business and investment level strategy, industrial environment, vertical integration, diversification and strategic alliances, acquisitions and joint ventures, strategies for competing in globalizing markets, strategy framework and restructuring the corporation, strategic change management, tailoring strategy to fit specific company and industry situations, corporate culture and leadership, designing organization structure, strategic control systems, and matching structure.
Salient Features
Latest developments in the Indian industrial scenario have been included.
Latest information technology concepts have been discussed in detail with strategic management.
Chapter contents and learning objectives which provide the direction to the students, managers, directors, teachers, strategic consultants and CEO.
Boxes present the latest industry incidents and developments.
Exhibits, tables, and charts illustrate the concepts.
Numerous examples make the concept easy to understand.
Case studies.ISBN - 9788122422832
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Pages : 492
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