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Is management an art, science, technology or a profession? Several authors agree that it is an art as well as a science, and has also embraced technology upon its applications at the global level. It is quite appropriate that every student of engineering, technology and business administration, shall familiarize himself with the fundamentals of management in theory, practices and creative applications to meet challenges in one`s professional life. This book written completely as per syllabus of 1351 fulfills this requirement.
This book contains explanatory notes and several examples from Indian as well as world business. With developing world trade through liberalization, privatization and globalization policies of governments, business promotion through TRIPS, and political and business cooperation such as European Union, management has become a challenge and requires innovative applications. This book is written quoting several principles and practices of management, including the international ones, and the merits and limitations of each of them. This book is intended to inspire and nurture interest in management study towards that goal. Question banks are added at the end to familiarize the students and faculty members, with nuances of testing and evaluation of knowledge and creativity.ISBN - 9788122420609
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Pages : 188
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