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E-Marketing
by Suman Kumar Kanth, Sanjay Mohapatra
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599.00
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509.15
15
The distinctive feature of the book is its focus on Internet-based e-market orientation as a substitute to the traditional marketing concepts. However, while still being focused on the 4Ps concept, it describes short- and long-term approaches for designing e-marketing strategy. The book emphasizes the roles of cross-functional departments, online market actors, distributors, competitors, influencers, and other stakeholders while developing market relations and enhancing value proposition to customers.ISBN - 9788126542000
Pages : 204
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