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E-Marketing

by Suman Kumar Kanth, Sanjay Mohapatra

  Price : Rs 599.00
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  The distinctive feature of the book is its focus on Internet-based e-market orientation as a substitute to the traditional marketing concepts. However, while still being focused on the 4Ps concept, it describes short- and long-term approaches for designing e-marketing strategy. The book emphasizes the roles of cross-functional departments, online market actors, distributors, competitors, influencers, and other stakeholders while developing market relations and enhancing value proposition to customers.ISBN - 9788126542000
 


Pages : 204
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